Spotify Test Will Let Users ‘Power’ the Algorithm and Generate Customized Playlists
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Streaming Wars:Incoming co-CEO Gustav Söderström says the Prompted Playlist feature is part of a new phase of personalizationSpotify is testing allowing users to type in prompts and receive a playlist that takes their listening history into consideration.Spotify Technology SA will begin testing a new feature that allows users to type an idea for a playlist into the app and receive a unique set of songs based on their historical taste and behavior.
The Prompted Playlist feature is part of a broader effort underway at the Swedish streaming giant to rethink what listeners will want from the platform in the future, Gustav Söderström, incoming co-chief executive officer, wrote in a blog post on Wednesday.